Dallas Comets
Basketball Team Branding
Recognition:
Awarded Bronze In Branding at UTA Counter Space ‘24 Awards
Dallas Comets is a minor league basketball team based in the heart of Texas, blending local pride with high- energy athletics. The team’s identity draws inspiration from the iconic Reunion Tower, one of Dallas’s most recognizable landmarks. Re-imagined as a rising basketball turned comet. This fusion of structure and motion symbolizes ambition, speed, and the explosive momentum that defines the sport.
The visual identity captures the spirit of the city while setting the team apart with a bold, celestial aesthetic. Clean lines, upward motion, and dynamic symmetry echo both the geometry of the tower and the energy of the game. The result is a brand that feels uniquely Dallas, rooted in place, but always reaching higher.