For this Raid ad campaign, I flipped the usual bug- fighting narrative by focusing on the idea of eviction. The concept, “Pack Your Bags,” shows pests getting kicked out before Raid even has to make a move. Instead of showing the product in use, I leaned into the idea of authority, pl acing eviction notices in the spaces where bugs sneak in.

Each execution highlights a different pest: ants creeping into a house corner, bees slipping through a ripped window screen, and a spider web tucked in a windowsill. The tone is clear: bugs aren’t welcome here, and they know it. The messaging is clean, bold, and a little cheeky, just enough to make a strong visual impact without relying on the product shot.