For this project, I rebranded Hideaway Vintage & Designer, a boutique that originally had no visual identity outside of a simple type logo. They had a strong product offering but no branding system to support or reflect their style. My goal was to give them a look that felt just as curated and confident as the pieces they sell.

I designed a new identity that introduces a sleek Doberman icon, custom typography, and a bold color palette. The Doberman brings in a sense of luxury and edge, something that felt true to the vibe of the store. This rebrand gives Hideaway a distinct presence and allows them to show up with clarity and personality across platforms.